Definition
What is a listicle?
A listicle is an article organised as a numbered list. As a landing page it gives scanning readers several distinct reasons to consider a product.
A listicle is an article built around a numbered list — “7 reasons…”, “5 signs…”, “9 swaps…”. As a pre-sell landing page, each item is a separate reason to consider the product, written so a reader can skim to the one that matters to them.
Why marketers use them
Lists match how people read on phones: they scroll, scan headings and stop at what is relevant. A listicle lets one page address several motivations — price, convenience, results, values — without forcing a single narrative.
What makes a good one
- Each item makes a different point
- Item headings work on their own
- Proof is attached to the item it supports
- A clear call to action after the list
About the author
If It Sells Editorial
Written and reviewed by the team that builds If It Sells. We write about pre-sell pages from the perspective of the people who design the templates and the generation pipeline.
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