Free tool
Headline analyzer
Score an advertorial or listicle headline across eight dimensions and get specific suggestions to make it stronger.
Your score appears here
Eight dimensions — length, structure, hook, specificity, power words, reader benefit, format fit and clarity — plus rewrite suggestions.
How scoring works
Each headline is scored from 0 to 100 on eight dimensions, then combined into an overall score that tops out at 95. No headline is perfect for every audience, so the ceiling leaves room for testing. Scoring is rule-based and versioned: the same headline gets the same score until we publish a new rubric.
| Dimension | What it looks for |
|---|---|
| Length | 40–65 characters, which usually displays in full on mobile |
| Structure | A scannable word count and a clear setup/payoff |
| Hook | An open question, contrast or reveal |
| Specificity | Numbers, timeframes and concrete details |
| Power words | One or two charged words — not a pile of hype |
| Reader benefit | An outcome the reader wants, and who it's for |
| Format fit | Story cues for advertorials; count and list noun for listicles |
| Clarity | Plain words, no shouting, easy at a glance |
Then test it for real
A score is a quick sanity check, not a prediction. The real test is your audience: run two headlines against the same ad and compare click-through to your product page.
Turn your product page into a pre-sell page
Paste a URL and get an editable advertorial or listicle draft in minutes.