Free tool

Advertorial compliance checklist

Six checks to run before an advertorial goes live. Tick them off as you review — progress is saved in this browser.

01The page is clearly labelled as advertisingAn “Advertisement”, “Sponsored” or “Paid partnership” label sits near the top, readable on mobile — not only in the footer.
02Benefits are framed as what the product does, not what it curesDescribe supportable, everyday benefits (“helps you wind down”) rather than outcomes you can't substantiate.
03No disease or medical claimsNothing says or implies the product diagnoses, treats, cures or prevents a disease, unless it is legally approved for that use.
04Required disclaimers are present and visibleInclude any disclaimer your category or region requires (for example for food supplements), in readable type.
05Testimonials are real and results are typical — or labelledReviews come from actual customers, and exceptional results carry a note that results vary.
06Contact, refund and company details are easy to findThe page or the linked store shows how to reach you, your refund policy and who sells the product.

Why these six

Most advertorial problems fall into a handful of patterns: content that hides that it's an ad, benefits stretched into medical claims, missing disclaimers, testimonials that overstate typical results, and sellers that are hard to contact. Each check targets one of them.

Make it a habit

Run the checklist on every new page and every major edit — especially after changing the headline or adding reviews. For structure, see how to structure an advertorial.

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