Pre-sell and funnel terms, defined.
Short, plain-English definitions of the words you will meet when building pages for paid traffic.
Definition
What is a pre-sell page?
A pre-sell page warms up cold traffic before it reaches a product page. Advertorials and listicles are the most common types.
· 1 minDefinition
What is an ecommerce funnel?
An ecommerce funnel is the sequence of steps from first contact to purchase. Here are the stages and the metric that matters at each.
· 1 minDefinition
What is an advertorial?
An advertorial is a paid page written in the style of an editorial article. Here is how it works, why brands use it and how to keep it honest.
· 1 minDefinition
What is a listicle?
A listicle is an article organised as a numbered list. As a landing page it gives scanning readers several distinct reasons to consider a product.
· 1 min
Turn your product page into a pre-sell page
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