Playbooks for pre-sell pages that pull their weight.
Practical guides on advertorials, listicles and the pages between your ads and your store.
Playbooks
A launch checklist for your first pre-sell page
Twelve checks to run before you point paid traffic at a new advertorial or listicle: message match, mobile speed, disclosures, tracking and the handoff to checkout.
· 1 minFormats
Listicle vs advertorial: which pre-sell format fits your traffic?
Both formats warm up cold traffic before the product page. Here is how they differ in reading behaviour, length, proof and when each one tends to be the better first test.
· 1 minPlaybooks
How to structure an advertorial that earns the click to your product page
A section-by-section blueprint for advertorials: the editorial frame, the problem, the discovery, the proof and the soft handoff — plus the mistakes that make readers bounce.
· 3 min
Turn your product page into a pre-sell page
Paste a URL and get an editable advertorial or listicle draft in minutes.