A launch checklist for your first pre-sell page

Most pre-sell pages that underperform do so for boring reasons: the ad promised something the page does not mention, the page is slow on a phone, or the link to the product page is broken. Run through this list before you spend.

Message match

1. 1The headline repeats or clearly continues the promise in the ad.
2. 2The first image matches the ad creative's subject or setting.
3. 3The audience named in the ad is the audience the page speaks to.

Reading experience

1. 1Open the page on a real phone on mobile data. It should be readable within a couple of seconds.
2. 2Paragraphs are short; no line runs edge to edge on desktop.
3. 3Every image has a reason to be there and loads at a sensible size.

Trust and compliance

1. 1The page is labelled as advertising.
2. 2Every claim can be supported from the product page or a cited source.
3. 3Reviews and ratings are real and traceable.

Handoff and measurement

1. 1Every CTA goes to the right product or bundle, with UTM parameters intact.
2. 2Your analytics records a page view and the outbound click.
3. 3The product page loads the offer the pre-sell page promised.