Definition
What is a pre-sell page?
A pre-sell page warms up cold traffic before it reaches a product page. Advertorials and listicles are the most common types.
A pre-sell page is any page whose job is to prepare a visitor for a product page. It answers the questions a cold visitor has — what is this, is it for me, why should I believe it — before they see a price.
Where it sits in the funnel
Ad → pre-sell page → product page → checkout. The pre-sell page is measured by how many readers click through, and by how well those readers convert afterwards.
Common types
| Type | Shape |
|---|---|
| Advertorial | A story-led article |
| Listicle | A numbered list of reasons |
| Comparison | A side-by-side of options |
| Quiz | Questions that lead to a recommendation |
About the author
If It Sells Editorial
Written and reviewed by the team that builds If It Sells. We write about pre-sell pages from the perspective of the people who design the templates and the generation pipeline.
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