Comparison
If It Sells vs hiring a freelance copywriter
A specialist copywriter brings judgment and voice; a generator brings speed and volume. A realistic look at cost, turnaround and where each one fits.
Experienced direct-response copywriters are worth their fees. The question is not whether software replaces them, but which work needs a specialist and which work needs throughput.
What changes
| Freelance copywriter | If It Sells | |
|---|---|---|
| Turnaround | Days to weeks per page | Minutes for a first draft |
| Cost model | Per project or retainer | Monthly subscription with a page allowance |
| Research | Interviews, reviews, deep category knowledge | Your site, documents you upload and verified reviews |
| Design and build | Usually separate | Included in the generated page |
| Judgment | Strong | Yours — you review and edit every draft |
A practical split
Use generated drafts to explore angles and find which audience and argument respond. Bring in a specialist to sharpen the winners. That way the expensive hours go into pages that already have evidence behind them.
About the author
If It Sells Editorial
Written and reviewed by the team that builds If It Sells. We write about pre-sell pages from the perspective of the people who design the templates and the generation pipeline.
Turn your product page into a pre-sell page
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