Comparison
Pre-sell page vs sending ads straight to the product page
Should paid social traffic land on a product page or a pre-sell article first? What changes, what to measure and how to run a fair test.
If It Sells Editorial · Product & research teamPublished 1 min read
A product page is built for people who have already decided to consider buying. Cold traffic from social feeds often has not. A pre-sell page adds a step designed to answer their questions first. Whether that step pays for itself is something to measure for your own product.
What each page optimises for
| Product page | Pre-sell page | |
|---|---|---|
| Reader | Ready to evaluate | Curious, not yet convinced |
| Content | Price, variants, shipping, reviews | Problem, story, mechanism, proof |
| Primary action | Add to cart | Continue to product page |
How to test fairly
- 1Use the same ad creative and audience for both destinations.
- 2Compare purchases (or revenue) per ad click, not click-through alone.
- 3Run until each side has enough purchases for the difference to be meaningful.
About the author
If It Sells Editorial
Written and reviewed by the team that builds If It Sells. We write about pre-sell pages from the perspective of the people who design the templates and the generation pipeline.
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